Why does Website Performance Matter?
Research has shown the modern website browser is extremely impatient. Companies have found that as little as 1/10th of a second on page loads makes a noticeable difference on speed. How much difference? Well, lucky for us, Google provides a nice tool for us (requires registration for extended version). Of course, you need to know your conversion rate which can be gotten from your properly configured Google Analytics and Tag Manager account.
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Have a slow sight? Contact Proper Programming, LLC now, and let us optimize your site. We have packages that cost as little as $200 and we can increase your return on investment. Please, send us a message for a free consultation.
Free Testing Tools
Don’t know how your site performs? Try one of these recommended two free tools to audit your sites performance.
Lighthouse Plugin for Chrome Browser (Download)
Lighthouse can be found online, and provides a browser based testing tool that can be accessed via the Chrome Browser. It’s made by google and is a good representation of how google judges performance. Its a bit more complex then the Google Web Speed tools but it offers more features, tests and matrices including SEO, Accessibility and others.
Google Web Speed
For those not looking for a online option, we recommend Google Page Speed Insights for website speed testing. This is a quick web based tool similar to lighthouse. Its a great, easy test for most people can run.
What Makes a Fast Website
Total Loading Size
Critical CSS is the process of putting important CSS up at the top of the page, so that it can load with the page itself. These technologies can drastically reduce the perceived loading time of the page when paired with the deferment of CSS files to the bottom of the page.
Next Gen Images
Progressive Web Apps
Progressive Web Apps (PWA) are an amazing technology that allows users to install a web page, as if it was an app. Unfortunately, Progressive Web Apps are usually poorly developed, or not properly deployed.
AMP is a technology utilized by google. It’s a technology still in beta. We do not recommended for most due to incompatibility and changing specs. Please read more in our AMP documentation.
Common Pitfalls and Problems
Common problems with page speed can be caused by misinterpreting the results of tools like Page Speed Insights. Google recognizes these shortcomings, and thus puts a limited amount of emphasis on its results. Still, faster page speed can increase your returns, especially when paired with advertising.
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