This article is to discuss some of the most used Google Services available, Google Analytics (GA) and Google Tag Manager (GTM). It is for non-technical professionals who wish to understand these systems and make a determination if their benefits can improve your bottom line. Overview Google Analytics (GA) is a tool for website owners, business… Read More »
Category: Google
Google Services are a wide range of products owned by the company Alphabet. Alphabets primary product is information, and their services provide this information to companies and consumers alike. They utilize their services to help gather or provide this information to their customers and to generate ad income.
Intro Google has announced the end of life of their Universal Analytics 3 (UA-3) and are replacing it with a new Google Analytics 4. This means that individuals who added Google Analytics (GA) to their website before October 14, 2020 will need to update their website with the new code. Summary (TLDR) In this article,… Read More »