Introduction to SEO Keyword Research Delve into our beginner’s guide on keyword research for your website, designed specifically with the non-tech savvy user in mind. This document provides a foundation in various Search Engine Optimization (SEO) concepts, enhancing our prior article on SEO Basics.
The primary objective of keyword research is to generate a thorough report on the keywords pertinent to your business. There are numerous tools to automate this process, but they do require some basic configuration. These tools are simple to learn and can be operated with minimum technical expertise.
Quick Tip: When you’re wondering which terminology to use, leverage Google Keyword Research or SEMRush. Determine the most searched versions and then incorporate them in the majority of instances.
SEO Research Tools
The initial step towards enhancing your page rank is understanding your audience and their search interests. Fortunately, there are numerous tools to assist in this process. Every internet marketer should be aware of these easy-to-learn tools, which come in both free and paid versions. The insights gained from these tools offer a window into customer behavior and mindset, invaluable knowledge for every website owner.
Keyword Research Services
Below is a list of some prominent free and paid keyword research tools:
RankMath (Free with Pro Version) Our top recommendation for WordPress. This free plugin circumvents many issues commonly experienced with other plugins.
Google Keyword Planner (Free)
This basic keyword search tool offers a multitude of features, straight from Google.
Yoast (Free with Pro Version)
Yoast is a predominantly free plugin that significantly enhances WordPress SEO. Primarily used for generating a website’s sitemap, it also offers basic grammar checking and readability scoring for content.
SEMRush (Free with Pro Version)
SEMRush is a comprehensive service offering copyright checking, keyword research, and competitive keyword analysis. It also offers a WordPress plugin similar to Yoast, albeit with limited resources for non-subscribers. However, its high cost and complexity may discourage users who are unwilling to spend time learning its nuances.
One crucial aspect to consider when selecting keywords is the competitiveness for ranking on the first page. Many keyword research tools, like those mentioned above, provide insights into your competition. Bear in mind that popular generic keywords often have high competition, making it challenging to secure a top rank. Thus, focusing on more specific keyword combinations can drive traffic.
Due to intense competition, global keywords can often be unattainable. The competition for localized strings can be significantly less intense than their generic, nationwide counterparts. By focusing on common location names and your service, you can quickly climb the ranks. Creating dedicated pages for targeted locations can prove beneficial.
Once you’ve compiled your list of keywords, it’s time to integrate this knowledge into your content and website design. The positioning of your keywords within your documents is crucial, as search engines prioritize keywords placed in certain locations. Ensure that the most important keywords are incorporated in the following sections:
Links – Prioritize keyword placement in the text of links to your resources, both internal and external.
Headers – For instance, on this page, “Keyword Placement” is the primary header above this text. Search engines assign substantial weight to keywords in headers or titles, with the greatest importance given to the “Header 1” or H1 tag, followed by subtitles (Heading 2, H3, H4). Each page should only have one H1 tag, often the title of the page.
Top of the Document – Including critical keywords in the first sentence provides an additional boost.
URLs – The page address or URL, found at the top of the page, is utilized to determine your page’s placement. This includes the domain and path
MetaData – Your website has hidden data that describes your page to other systems. This data is then collected and displayed by search engines, social networks, and other external sites for their users.
WordPress Hint: Check for the Title and Description within your SEO plugin settings on the post/page/product edit screens. These settings are typically found below the default classic or Gutenberg editor.
By employing these keyword optimization strategies, you can significantly enhance your website’s SEO, making it more discoverable and user-friendly. Understanding and implementing these practices may seem daunting at first, but with time and patience, you’ll be able to make significant strides in your SEO journey. Happy optimizing!