For local based business’s the cities, towns and counties can be great targets for SEO research. These keywords combined with the services you provide and can lead to a higher return on investment for your website. It can be a great practice to create special pages with these targeted locations specified. This is because the competition for localized strings can be so much less fierce then the generic, nation wide equivalent. By focusing on the common location names you service you can often, and quickly become on the top of the list.
Utilizing one of the many tools to start researching the keywords that describe your product paying attention to two main areas, competition and alternative keywords. Keyword Competition is a measurement to see how under or over targeted a keyword is.
Many times we will find alternative keywords that will have less competition or more of an audience, and by including these keywords we can get more organic search traffic.
As with everything, location matters. Google, and other search providers puts a priority on Keyword’s that are placed in certain locations on the page. The most important locations are:
- External Links – The top, most important place to put keywords is in external links posting to your resources.
- Headers – The header and or title is where google puts the top weight of the keywords. The type of header matters. “Header 1” (or often refereed to as the H1) tag is the most prominent. Each page should only have a single “Header 1” tag. Other, lower headers like “Header 2” (or H2) also have an importance to the google bots.
- Top of the Page – The location of the keyword does matter. Placing important keywords in the first sentience can give additional boosts. I often put less important keyword laden acronyms of the header in the first paragraph.,
Keyword Research Tools
The first requirement in improving SEO is making sure we know our audience and what they’re searching for. Luckily there are some tools that can help in the process. A few free and paid options exist for SEO that all internet marketers should be briefly aware of. They’re not hard to learn and can be quickly picked up by even the most computer illiterate individual. Furthermore, they insight the researcher gains utilizing these tools can provide insights into customer behavior and mindsets that can
Google Keyword Planner (Free)
Very basic keyword searcher, though it offers many features and comes directly from Google.
Yoast (Free with Pro Version)
Yoast is a (mostly) free plugin that provides a big boost to WordPress SEO. Most use it for free to generate the websites sitemap. Be warned that other plugins do the same thing. Yoast also provides basic grammar checking and ease of reading scores on all content.
SEMrush (Free with Pro Version)
SEMRush is a very good product providing copyright checking and SEO services such as keyword research and keyword competitive analysis. It has a WordPress plugin similar to Yoasts and they provide limited resources for people who don’t pay their subscription.